Built in 1930 as a showroom for Pierce-Arrow.
Long before it carried the name 1 Marlborough, this corner of Yonge Street was the Canadian showroom of the Pierce-Arrow Motor Car Company. The arches that framed its cars are being restored as the base of the new building.
1930: the showroom.
Sparling, Martin and Forbes designed a grand gallery for Pierce-Arrow's new Straight-Eight models.

1954: CBC studios.
The CBC bought the building and filmed Mr. Dressup, Front Page Challenge and The Wayne and Shuster Show here.

1991: a Yonge Street storefront.
The arches stayed through decades of retail, framing a Staples on the corner.

2030: the residences.
The surviving arches and the carved ornament by Canadian artist Merle Foster return as the base of a 13-storey residence, with occupancy scheduled for summer 2030.

History as published by the developer, .