Built in 1930 as a showroom for Pierce-Arrow.

Long before it carried the name 1 Marlborough, this corner of Yonge Street was the Canadian showroom of the Pierce-Arrow Motor Car Company. The arches that framed its cars are being restored as the base of the new building.

1930: the showroom.

Sparling, Martin and Forbes designed a grand gallery for Pierce-Arrow's new Straight-Eight models.

Archival photograph of the arched Pierce-Arrow showroom at Yonge and Marlborough
The Pierce-Arrow showroom. Archival photograph.

1954: CBC studios.

The CBC bought the building and filmed Mr. Dressup, Front Page Challenge and The Wayne and Shuster Show here.

Archival street photograph of the building in its CBC years
The building in its CBC years. Archival photograph.

1991: a Yonge Street storefront.

The arches stayed through decades of retail, framing a Staples on the corner.

The arched facade with a Staples storefront
The arches behind a Staples storefront.

2030: the residences.

The surviving arches and the carved ornament by Canadian artist Merle Foster return as the base of a 13-storey residence, with occupancy scheduled for summer 2030.

Rendering of 1 Marlborough at dusk from Yonge Street, with the restored arches at its base
1 Marlborough from Yonge Street. Artist's concept.

History as published by the developer, .

See it in person.

Private appointments at the presentation gallery, 1 Marlborough Avenue. Daniel Kim arranges the visit and walks you through floor plans and current pricing, or sends them by email.